The first thing of any type of strategy requires extensive research according to the market and audience. Once that grants you the idea of what kind of content you are to make, then you can either begin and make a Wikipedia page, or get a website and social media accounts first. These will provide you with the platforms. However, creating content is the most important aspect of it as it requires an acute understanding of the market and readers (audience). Have you considered the following aspects before making a strategy?